yimumu
Helped medical diagnostic instruments win the iF Design Award
Essence Branding
TASK
Yimumu created a new brand image for Essence in order to strengthen the brand awareness of Essence products on all levels.
SERVICES
Logo design
Design of print media (corporate stationary)
Design Guidelines
Product graphic design
Corporate Design
Reagent packaging design
Continuous supervision of the implementation
Protein
Antibody
Chemical Materials
Colours of Essence
Essence products are diverse and complex. Therefore, we decided to develop colour schemes based on the different product lines. The strict monochromatic look of each line expresses seriousness and competence. The colour hues go well with each other.
Combining the „logo box“ with the icons makes the guidance system more brand characteristic. The design explores the combination of line and surface.
